Legal

Privacy Policy

How we collect, use and protect your personal information.

Last updated: 4 June 2025

Swifts Roofing & Construction ("we", "us" or "our") is committed to protecting your personal data and respecting your privacy. This Privacy Policy explains how we collect, use, store and protect information about you when you visit our website at swiftsroofingconstruction.co.uk or contact us by any means.

This policy is written in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. We are the data controller for personal information collected through this website.

1. Information We Collect

We may collect the following types of personal information:

  • Contact details — name, email address, telephone number and postal address, submitted via our enquiry form or provided directly.
  • Enquiry information — details about the work you are enquiring about, including the address of the property.
  • Technical data — IP address, browser type and version, pages visited, time and date of visits, and other diagnostic data collected automatically via cookies and analytics tools.
  • Communications — records of any correspondence you have with us by email, phone or online form.

2. How We Use Your Information

We use the information we collect for the following purposes:

  • To respond to your enquiry and provide you with a quote or estimate.
  • To communicate with you about your project before, during and after any works.
  • To improve our website, services and customer experience.
  • To comply with legal obligations.
  • To analyse website performance and understand how visitors use our site.

We will only use your personal data where we have a lawful basis to do so — principally your consent, our legitimate business interests, or a legal obligation.

3. Google Analytics

This website uses Google Analytics, a web analytics service provided by Google LLC. Google Analytics uses cookies to help us understand how visitors use our site. The information generated by cookies (including your IP address, anonymised by default) is transmitted to and stored by Google on servers in the United States.

Google uses this information to evaluate your use of the website, compiling reports on website activity for us. You can opt out of Google Analytics tracking by installing the Google Analytics opt-out browser add-on.

4. Facebook Pixel

We use the Facebook Pixel, a tracking tool provided by Meta Platforms, Inc. This tool helps us measure the effectiveness of any advertising we run on Facebook and Instagram. The pixel may collect information about your device and browsing behaviour on our site. You can manage your advertising preferences through Facebook's Ad Preferences or via Your Online Choices.

5. Third-Party Services

We use the following third-party services that may process your personal data:

  • Netlify Forms — our contact form is processed by Netlify. Submissions are stored securely and forwarded to us by email. Please review Netlify's Privacy Policy.
  • WhatsApp — if you contact us via WhatsApp, your messages are processed by Meta Platforms. Please review WhatsApp's Privacy Policy.
  • Google Tag Manager — used to manage analytics and marketing tags on our website.

6. Cookies

Our website uses cookies — small text files placed on your device — to improve functionality and analyse site usage. Cookies we use include:

  • Essential cookies — required for the site to function correctly, including remembering your cookie preference.
  • Analytics cookies — used by Google Analytics to collect anonymous information about how visitors use our website.
  • Marketing cookies — used by the Facebook Pixel to understand how our advertising performs.

When you first visit our site, we ask for your consent to use non-essential cookies. You can change your preferences at any time by clearing your browser cookies or using your browser's privacy settings.

7. Data Retention

We retain personal data only for as long as necessary for the purposes for which it was collected, or as required by law. Enquiry data is typically retained for up to 3 years. You may request deletion of your data at any time (see Section 8).

8. Your Rights

Under UK GDPR, you have the following rights in relation to your personal data:

  • The right to access the personal data we hold about you.
  • The right to rectification of inaccurate data.
  • The right to erasure ("right to be forgotten").
  • The right to restrict processing of your data.
  • The right to data portability.
  • The right to object to processing based on legitimate interests.
  • The right to withdraw consent at any time where processing is based on consent.

To exercise any of these rights, or if you have a concern about how we handle your data, please contact us using the details below. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) if you believe your rights have been breached.

9. Data Security

We take reasonable technical and organisational measures to protect your personal data from unauthorised access, loss or disclosure. Our website is served over HTTPS. We do not store payment card information.

10. Links to Other Websites

Our website may contain links to external websites. We are not responsible for the privacy practices of those sites and recommend you review their privacy policies before providing any personal information.

11. Changes to This Policy

We may update this Privacy Policy from time to time. The "last updated" date at the top of this page will reflect any changes. Continued use of our website after changes have been made constitutes your acceptance of the updated policy.

12. Contact Us

For any questions about this Privacy Policy, or to exercise your data rights, please contact us: